Iconic Materna Baby Formula Can

Square Safety Can

One of our favorite products is the Materna Baby Formula Square Can (700g). Instantly recognizable on the shelf thanks to its distinctive shape in a highly competitive market where everything else is round. The unique way in which the seal is placed below the top edge of the can allows for the scoop and the instruction leaflet to be found on top when opening for the first time. Know that feeling of having to dig into the powder with our fingers, groping for the scoop, with a crying baby in the background? Also, the square shape makes it easier to grasp and lift the can in one hand while holding the baby in the other.
Easy open peel-off sealing film with replaceable plastic lid
Hermetically sealed to protect from light, oxygen, insects
Larger printing surface and shelf face
Shape allows to fit more units on box/shelf

Product Specs.

Tamper evident sealing film
Square of 90mm x 113.5mm
Height 193mm
Volume 1,980 cm3
E.P. Rectangular Lid
All metal is 100% recyclable

Caniel Express - The Innovation Accelerator

This proven method speed-develops complex products in just months, much shorter than the usual industry norm. Customer driven, we never take no for an answer in our quest for the next big thing that may fit their needs.
We provide solutions from concept to production line implementation by blending Technological Capability, Knowledge, Experience, Market Expertise and Global Collaboration Partnerships within our Professional Ecosystem.

Customer/Consumer Problem

A creative process begins, including technical and cost feasibility analysis.
Niche Specialists

Collaboration with Niche Specialists

In and outside the industry for modular solutions in order to speed up capability and scalability, much like open-source thinking.
Building a Rough
Initial Mockup

Building a Rough Initial Mockup

Using original techniques, in order to check feasibility and confirm alternatives for review.
A Virtual
Interdisciplinary Hub Lab

A Virtual Interdisciplinary Hub Lab

Including product designers, materials experts, production engineers, legal advisors (patents), process engineers, and printing experts.

Small Scale Production Prototypes

Made in close cooperation with the relevant multifunctional client teams.
a Concept

Moving On To Production

Further development and implementation or adaptation for manufacturing scale-up.

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Who says cans can’t be fun?

Looking to solve some annoying problem you encounter every day? Or to give your product a different look?
A unique functionality?
You’ve come to the right place. We make your canning fantasies come true, with products that are fresh, cool and functional. Together, we can develop packaging solutions for a better consumer experience. Practical. Easy. Hassle Free. Recyclable.